Simplify Tagging & Improve Tracking – Tagmate Review
Marketers need to go through the cumbersome and time-consuming task of manually implementing website analytics and marketing tags on their websites. And often, tags not firing correctly, and inaccurate data collection can not only ruin your marketing campaigns but makes the tag implementation process a nightmare. Implementing multiple tags from different vendors’ adds to the complexity. The painful aspect of manual tag implementation is the time taken and the technical complexity making it slow, leaving advertisers feeling frustrated, and overwhelmed, resulting in a lack of focus on other critical tasks.
Tagmate solves this problem by automating the tag implementation process as well as website tag management, making it faster, more efficient, and more accurate. We will be exploring Tagmate and how it can benefit you as a marketer, or web developer or engineer to make tag implementation much faster and accurate as well as the tag management process much simpler.
What is Tagmate?
Tagmate is a Google Tag Manager automation software built to make setting up and managing accurate analytics tags and marketing pixels fast and simple. With Tagmate, advertisers can quickly & easily implement and manage their tags across multiple vendors, eliminating the need for manual intervention. It frees up valuable time and resources, allowing advertisers to focus on optimizing their campaigns and achieving better results. Using Tagmate, advertisers can implement tracking tags correctly, providing accurate data collection and better campaign performance. In short, Tagmate is the ideal solution for advertisers looking to streamline their tag implementation process, save time and resources, and achieve better campaign results.
Features of Tagmate
Tag implementation with Google Tag Manager is an integral part of any online marketing strategy because using the GTM container is a great way to load all your scripts asynchronously. It provides essential information about website traffic, user interactions and conversion rates. However, the process of implementing tags can be problematic, particularly for businesses without an experienced tech team as it requires some level of coding knowledge to adding tags to the GTM container and implementing the GTM code snippet on your website. This is where Tagmate comes in.
UA to GA4 One-Click Migration
Migrating from Universal Analytics (UA) to Google Analytics 4 (GA4) is a daunting task especially if you have many custom events set up. But with Tagmate, it will detect these custom events and convert the UA tag to GA4, making GA4 tag migration simple and fast.
Google Analytics 4 Implementation
You can use Tagmate for a fresh Google Analytics 4 set-up and need not depend on your developers to help you and can do it yourself.
Universal Analytics Implementation
While Universal Analytics will be phasing out soon, some website owners may still want to continue using it until the end of life. Tagmate can be used on a fresh website set-up easily.
Implement Custom Event Tracking without Coding
With Tagmate, you don’t need coding skills to track clicks on CTA buttons, form submissions, and other custom events. You can use a tracking template from their huge library for common use cases such as conversion tracking of WhatsApp buttons, user interaction tracking and more. Using Tagmate Tracker Chrome Extension that you can install on Google Chrome or other Chromium browsers, you can also effortlessly perform manual tagging by selecting buttons and forms you wish to track and creating a custom event tag then push it into Tagmate’s GTM container.
As one of the key features of Tagmate Chrome Extension, custom event tracking can be easily integrated with platforms like custom JS, Shopify, WordPress, Web3, and many more to ensure seamless dataflow with GA4.
Easy Marketing Pixel Implementation
Tagmate allows you to implement pixels for marketing platforms such as Google Ads, Facebook Ads, Tiktok Ads, Linkedin Ads and others, so you can track your advertising campaigns and optimize your ad spend. It will help in making data-driven decisions about your marketing strategy.
Server-Side Tagging
Most scripts uses third party cookies which are easily blocked by Ad-Blockers. This is why many tracking scripts have now switched to cookieless tracking or server-side tracking that leave minimal footprint of your site visitors. With Tagmate, you can implement server-side tagging for more accurate tracking for Facebook Conversion API, Google Ads and more. You can choose to self-host or use Tagmate‘s shared server for hosting server-side tagging capabilities.
Pricing
Tagmate offers 3 different plans, Stand, Growth and Agency. The only differences are the number of users and websites and support hours per month. They are $49/month with 1 user and website with up to 5 hours of support, $249/month with 5 users and 5 websites with up to 10 hours of support, and $499/month with 20 users and websites with up to 20 hours of support respectively. You can also test drive Tagmate with a free trial of 14 days.
For a limited time only, Tagmate lifetime deal is available for purchase at a one-time price, but you are able to use it for life.
Support
Tagmate is provides a wide range of support, knowledge and training resources for its community.
Depending on your support package from Tagmate, you can access email support from their team during business hours. This is ideal when you need a detailed or technical explanation of an issue.
Live Chat
With a simple click of a button, you can connect with a customer support specialist in real-time to troubleshoot issues or ask questions.
Video Calls
Need some help that requires a more visual approach? Tagmate also offers one-on-one video conferencing sessions with their specialists.
Blogs
Want ongoing tips and advice for using Tagmate? The company has an active blog covering the latest trends, updates, and tips for getting the most out of your software.
Webinars
Tagmate regularly holds webinars covering topics that are relevant to its users. From beginner-level tips to advanced topics, these webinars provide an ideal platform for learning about new features and addressing troubleshooting concerns.
Roadmap
If you’re curious about future updates and features, you can check Tagmate’s roadmap where they outline their plans for product development and improvements.
Final Thoughts
Tagmate is an essential tool for anyone who wants to streamline their tag implementation process. Tagmate’s intuitive interface and powerful features make collecting the right data to enhance your company’s marketing strategy easy and efficient. With 24/7 customer support available via email, live chat, video calls, blogs, webinars, and roadmap, you are never alone when it comes to running your business smoothly with Tagmate. So, if you want to elevate your online marketing game, Tagmate is definitely a tool you should consider if you are a website developer, product manager or marketing agency.
