Digital Marketing: The Highest ROI Method to Advertise Your Brand and Grow Your Business

 

Marketing, in general, is the practice of identifying and satisfying buyer needs. When the usage of the internet and technology became part of our day-to-day life, the idea and concept of marketing have also changed over time. These days, the majority of businesses are going online. They use digital platforms to reach more potential buyers. 

If you are not using digital marketing, you are probably not promoting your business efficiently and effectively. I have been using digital marketing for years already and I can say that it did help me grow my business. Compared to traditional media, it does not cost much to start. Aside from that, you don’t need to hire someone because you can do it on your own.

What is Digital Marketing?

Digital marketing, also referred to as online marketing, wherein you can promote your product or service through connecting to your target audience using the internet and other modes of the digital medium. Digital advertising and marketing use the power of the internet, television, and radio to reach customers. It allows one’s business products or services to reach potential buyers or audiences using email, social media, and websites. But the purpose is the same as traditional marketing which is to promote the brand, boost sales, and help your business grow.

Why Do You Need Digital Marketing? 

Marketing is about targeting your audience using the right message, Digital marketing helps you do that effectively. It is less expensive than traditional marketing. It can help your business to use strategies that will not only increase repeat customers but also helps you to engage and give sales for your business. Here are the tips below to get started.

• Large Portion of Customers are Online

Many businesses are promoting their business online because consumers are already changing their preferences. When it comes to buying goods and services, they want accessibility and convenience. When they want to learn more information about a product or service they tend to check it online. 

By applying this, it can help you directly connect and target those who are most interested in your products or services. You can promote by sending deals and offers related to your customers’ interests which can increase your value to your customers and sales. So, you’ll have more visitors to your website.

• Higher Return on Investment

Digital marketing has made a huge impact on the marketing landscape. Implementing this strategy to your business can build a strong online presence. A return on investment can be measured in profit or loss produced by a digital marketing strategy. So, you must know what will be suitable for your business. When there is a positive return, it means that the digital marketing strategy that you implemented is giving you higher profit than you are spending on them. An example of digital marketing strategies that produce effective results can be email marketing, Search Engine Optimization (SEO), and other digital marketing strategies that will be discussed below. 

• Build Relationships with Customers

Marketing is about building relationships. When you build relationships, it will allow you to recognize and anticipate their needs. You can create customer experiences that fit their needs. You can build conversion rates that can lead you to a more profitable and successful business.

One of the popular approaches to building relationships is through social media.  You can do this by responding quickly to their inquiries and concerns.  Another way to use social media is by rewarding them through giveaways and contests. This can allow your webpage to get more views and the possibility to be with the daily trending lists. Then, this will encourage more visitors to your page.  

To organize your customers well, this tool can also be used to improve and help you grow your business. It is called Customer Relationship Management (CRM), a technology that can be used to manage your business’ interactions, especially with your existing and potential customers. You can communicate to your customers, you can be aware of what products or services that they bought when was their last purchase, and what products or services they paid for. Lastly, it can also help you find new customers and provide customer support. 

When Do You Need Digital Marketing?

Is digital marketing for everyone?

Digital marketing has become a standard for businesses to help spread brands and build marketing platforms. Many small businesses take it as a means to invite new customers. But is digital marketing really for everyone? Yes, it works for any business in any industry. Digital marketing involves building customer personas to help identify your audience’s needs and creating online content.

The creation of digital technologies and the constant changing of customer behaviors enable businesses to go beyond traditional marketing. Now that online presence is being used by customers to verify a business, it’s important to have a strategy in place.  As a marketer, you need digital marketing to:  

• Establish Your Presence Online. You must establish an online presence to grow your business. When a consumer is curious about a product or service they use Google, Facebook, or ask their friends on social media, so you must have an online presence like creating your website or social media accounts. It is the first thing that you can do when you want digital marketing to have an impact on your business growth.
• Understand Your Customer’s Buying Behavior. Understanding your customer’s buying behavior allows you to market your product and services effectively. You can easily do that when you use digital marketing. You can conduct surveys that would give you ideas about what they think of your products, customer service, and delivery time. 

Every customer has a different attitude towards buying a particular product or service that will satisfy their needs. You have to assess your customers’ needs so that you can focus on what you have to offer in your target market. Also, you have to understand their actions so that you can encourage them to buy and use more of your products or services. Knowing your customer’s behavior is important to attract new customers and important to retain the existing ones. When your customer is convinced with your product or service, they will always buy your products and avail your services.

How to Use Digital Marketing to Grow Your Business? 

1. Apply Digital Marketing Strategies
2. Use lead magnets, giveaways, or contests
3. Grow your community
4. Promote and sell your products and service

Digital marketing is more low-cost than traditional marketing. A billboard in a commercial area would charge a lot but the visibility is limited only to the commuters. It is more sustainable and can reach thousands of people in just a short period. But how can you effectively use digital marketing for your business? Here’s how to effectively use digital marketing to help grow your business:

• Apply Digital Marketing Strategies

Digital Marketing is an effective way to attract a new customer to your business. But to succeed, you have to know the different marketing strategies which you can implement. You have to learn and understand more about these strategies like Email Marketing, Search Engine Optimization, Social Media Marketing, Influencer Marketing, and Content Marketing. I will further explain more about these different types in the next section of the article.

• Use Lead Magnets, Giveaways, or Contests

A lead magnet is also known as gated content. It is an incentive that you can give to your target customers in the form of content that is free to download or a free trial that will lead to your page or website. Lead magnets can give you new customers by creating free content for your target customers in exchange for an email address. Its main purpose is to build your email list and develop loyal customers.

Starting an online contest can increase your customer count. For example, if you want to launch a new product then you already have the name of your product but you do not have a tagline. You can ask people to write you a tagline, in exchange, the best tagline can get a reward. You did not only get the best possible tagline for your product but also your brand will be recognized by a wider scale of audience. 

Another way to get your customer’s attention is to give giveaways. Using giveaways can give your customers an experience using the product or service. Then, your customers will likely buy it, especially if it is good. As a result, you can get reviews that will make an impact on their decision to buy your products and services.

You can also use giveaways so that you can get people to share content for you. For example, you can organize an online promotion to get the contact details of all participants or customers that will register to your entry form. Then you can run a draw and choose a random winner. In exchange, you can offer one of your products or services as the major prize to help you increase your product and service reach.

• Grow Your Community

Communities are a vital part of building and maintaining a business. Growing your community can be an effective way for your business because you can use it to meet and exchange ideas with a group of people having the same interests. You can communicate, organize and connect to your community by using these community platforms such as Discord and Meetup.

• Promote and Sell Your Products and Services

You can use social media, such as Facebook, Twitter, Instagram, Snapchat, and Pinterest to promote your products and services. You can publish weekly content to prove that your business is active. Through social media, you can connect to people and develop relationships, not only with influencers covering your product or service but also provide a great opportunity to establish customer service by answering questions and listening to customers’ feedback. It allows you to tell your story, which can help you to identify opportunities to improve. 

Also, creating an email list allows you to promote and reach out to your potential customers by sending a message into their inbox without limitation or the volume of information that you want to give to your target customers. With an email list, you can personalize messages that are related to your customers’ needs. You can also accept opinions towards your customers’ preferred products or services. The main objective of an email list is to lead potential customers to your website which can lead them to pay for your product or services.

Factors to Consider Before You Start Your Digital Marketing Campaigns

Every campaign’s primary objective is to market more products, establish more value for your business, brand awareness, and email list growth. It serves as a plan that is designed to attract buyers, drive sales volume, and boost revenue. 

Now that you have decided to start your digital marketing campaigns, you should be aware of some factors you should consider before you start planning your campaigns. 

• Budget

A marketing budget will be your guide to your monthly or yearly target budget. You have to set your budget to make sure that you are not overspending or exceeding your target. Your spending plan will depend on all the costs that you have to pay for a specific marketing strategy you want to implement in your business. This can be for website development, maintenance, Search Engine Optimization, advertisements on radio or television, or print.

• Audience

You have to classify your target audience to know whichever digital marketing approach or medium you have to use. Identify your audience so that it can give you focus on whom your business will serve and why they need to buy from your products or services. Knowing your target audience will help you classify what types of customers will support your business. Specify or identify your audience through:

• • • Researching Your Target Market. You have to study, analyze and gain adequate knowledge about your customer’s needs which will be your basis on the product or service you will recommend. 
    • Studying Your Competitors. Evaluate and learn from your competitors. You can do this by knowing with reference to their business, the marketing strategies they are using.
    • Engaging with Your Customers. As a result, you can get an idea about the way they think and be aware of what appeals to and what triggers their enthusiasm.

• Platform

In choosing your ways to market your products and services, you must be familiarized with the online platforms that are popular with your audience so that you can collaborate with them efficiently. 

Most consumers spend most of their time on social media networks. Using Social media can help you create leads for your business. These social media platforms help draw your consumers’ attention with the message that will present the business to your target audience. Social media management is important for your business because it can benefit you to create persuasive and appealing content for your audience.

Different Types of Digital marketing

Different types of digital marketing have different purposes. Not all marketing approaches will give you the same outcome. Thus, you need to know what is effective for your business. The following strategies are the most popular.  

Email Marketing

Email marketing can be utilized to grow your brand or sell your products and services by just sending emails to your customers.

Through this, you can easily send out a weekly newsletter, promote new products,  and tell your customers of special developments you are offering. Also, the good thing about email marketing is that you can personalize your content. Through emails, you can simply form relationships with your subscribers because they would feel valued.  

Search Engine Optimization (SEO)

If you want your website to appear on the first page of a search engine’s result, then you need to pay attention to your SEO. Search Engine Optimization or SEO is a process of improving your online visibility when people search for products or services related to your business in Google, Mozilla Firefox, Bing, and other search engines. 

As I mentioned above, you need to use targeted keywords to improve your SEO ranking. You can use tools like Semrush, Google Keyword Planner, Keywords Everywhere, and Ahrefs for your keyword research. The better your ranking is, the more visitors can see your website. As a result, you can drive higher traffic to your website.

Social Media Marketing (SMM)

Social Media Marketing and social media advertising can increase your business visibility online. You can also use this to communicate with your customers to gain ideas of what products they would buy. Social media platform allows your business to connect and engage with possible audiences on LinkedIn, Twitter, YouTube, Facebook, Instagram, and TikTok. It allows you to create engaging content to be able to increase your brand awareness with your audience. 

You can create Facebook ads as a venue to promote your products. Especially if you have upcoming sales, you can announce them ahead of time so that your customers would be aware of them. 

Influencer Marketing

A type of marketing strategy that uses well-known individuals to review your product. Through this approach, the influencer will be the one to market and promote your products via their social media accounts. Potential buyers will be more convinced to buy your product because someone influential tried it on their behalf.  

Content Marketing

Content is important in a digital campaign. It is what people will see across all digital channels, and it is how they will discover you. 

It can be used in your business to get attention, engage, and maintain an audience by sharing articles, videos, and other media. This approach establishes and promotes your brand awareness. Content marketing strategy focuses on building a strong connection with your target audience by giving effective content. It may include creating e-books, blogs, and videos that will answer your audiences’ inquiries about your products and services. It is an effective way to highlight important aspects and benefits of your product. 

Final Thought

Using a website or page as a marketing tool can help out your business to succeed in the market. Over the years,  technology has advanced significantly. As the internet has become a larger part of everyday life, digital marketing trends have taken on greater importance. It is now an essential ingredient in business growth which allows you to drive traffic and increase your business visibility online. A more powerful and cheap way to advertise that can reach a potential customer. 

To be competitive in the market, you should now have a clear understanding of the meaning of digital marketing. In this article, you learned the reasons as to when and why you need to use it, how you can use it to grow your business, the Digital marketing strategies you can implement, and the factors that you need to consider before implementing Digital marketing strategies. The following information should help people who are beginners, business owners, marketers, and Entrepreneurs to recognize the benefits and take advantage of digital technologies to achieve your business goals and objectives through Digital Marketing.