Master Cold Outreach Social Selling – Breakcold Review
Cold outreach can be one of the most effective ways to reach a new audience and grow your business, due to the low cost and effective results you can get. However, it can also be one of the most challenging tactics to execute successfully. Crafting the perfect cold outreach email, reaching out to the right contacts via multiple channels, and achieving your desired response rate can all be an uphill battle.
That’s why, it may be time to switch up your strategy and take advantage of an AI-powered multichannel outreach software like Breakcold. Cold outreach can be challenging, but with the right approach and tool, it can also be an excellent source of new business opportunities. In this Breakcold review, we’ll explore the ins and outs of cold outreach, and how this sales pipeline management tool can help you streamline the process and achieve better results. So if you’re ready to take your outreach game to the next level, let’s dive in and discover how Breakcold can help you reach your goals with ease and efficiency.
What is BreakCold
Breakcold is a new generation Sales CRM with cold email outreach capabilities and social media integrations. Breakcold wants to become a modern alternative to traditional CRMs such as Pipedrive that allows you to connect with potential clients on multiple channels.
Breakcold is started by Arnaud Belinga, a tax lawyer. He has always been involved in online businesses as it helped to pay for his studies. Due to his passion for entrepreneurship, he went around hunting for a tech co-founder who can help him to build a SaaS software and that’s when he met Mateo. They worked well together as they both had the same level of drive.
While Breakcold was massively successful at launch, the hype did not sustain. They realized that while artificial intelligence personalized icebreakers helped, it did not actually solve their clients’ actual problems. This led to the new iteration of Breakcold which is now the best CRM for social selling to engage prospects and building B2B relationships that can lead to a sale.
Features of Breakcold
Breakcold, an AI-powered multichannel cold outreach software, provides a range of features designed to help you streamline your outreach efforts and achieve better results. From email automation to social media outreach, Breakcold offers a variety of tools that can help you build relationships with potential clients and customers.
LinkedIn Posts & Twitter Aggregation
If you have the LinkedIn URL and/or the Twitter URL of your prospect, Breakcold is able to aggregate their social media posts natively inside the CRM. This allows you to avoid doing groundwork research about your B2B contacts and liking/commenting on their posts without opening +200 tabs a day.
Prospecting Feed
Breakcold‘s unique feature is its prospecting feed pipeline, it’s kind of revolutionary. In a single feed, you can see all the social media posts of your prospect and like/comment on the posts but also send them a DM on LinkedIn/Twitter or an email, still from one place.
It’s a perfect way to create curated feeds of your prospects as your feed will adapt to the different lists you build but also depending on where they are in your sales pipeline.
That way, you can always stay top of mind in your prospect mind which accelerates your sales cycle.
Sales Pipeline
Build a sales pipeline to keep track of the customer journey of each prospect. With Breakcold you can have unlimited contacts with custom fields as well as unlimited cold email sequences. You can create automated email sequences and send emails from your email account as well as reply to your warm prospects and existing clients. In a traditional sales process, your only option to follow up is email, here you can do so much more!
Tasks Feed
Because Breakcold is also a Sales CRM platform, you can create tasks/reminders and assign it to team members. By going to Breakcold’s feed, you’ll be able to see a timeline of all your upcoming tasks. Together with your users, you can leverage their combined sales skills and effort to create laser targeted outreach to your potential client and achieve your sales quota.
Interactions History & Collaboration
See everything that happened with a prospect, what you sent via email, LinkedIn, Twitter – what you liked and commented. You can also add notes and chat tag your team members in it. This gives you valuable insights on every lead so you can improve the customer retention and reply rate.
If you click on expand, you’ll be able to see the post you commented/liked
Team Engagement
Do you have virtual assistants, or maybe a team?
With unlimited users, they can engage on your behalf, very practical if you want to become a more trusted authority in your domain on socials without spending days yourself on LinkedIn or Twitter.
Manage Breakcold CRM from LinkedIn
From LinkedIn, you can add/update B2B contacts to Breakcold – essentially managing Breakcold CRM from LinkedIn. It’s really practical to add prospects in the CRM without any manual data entry. The team wants to expand this to Twitter and other socials like Insta and facebook in the future.
Email campaigns
Breakcold actually started its journey with cold emailing. Because of this, it’s arguably one of the Sales CRM with the strongest email campaign software built-in on the market.
There are few downsides, don’t expect to get A/B testing, Email Warm up or spintax. Breakcold is first a Sales CRM with social media integrations but the cold emailing part does the job to generate leads if you’re not a lead gen agency.
Pricing
Breakcold has 3 plans:
- Free plan: access to the whole software but you’re limited to 20 B2B contacts
- Breakcold CRM: access to all social selling and Sales CRM features
- Breakcold+: Breakcold CRM plan and all cold email campaigns features included
Breakcold CRM plan is adapted if you only need Breakcold to nurture leads and close deals, as well as for hyper-personalized prospecting.
Breakcold+ plan will be a fit for you if you need to do sales prospecting automatically using emails.
The particularity of all these plans is that Breakcold doesn’t charge per user compared to +99% of traditional sales CRM = you get unlimited team members.
However, you are limited in slots. 1 slot can be used to connect either a LinkedIn account, or an email or a Twitter. On each plan you get 3 slots by default, to add an extra slot you need to pay $10/mo per slot. That way Breakcold is more economically efficient than if you’d had to pay a whole new subscription price to add team members.
For a limited time, you can also purchase a deal for lifetime access to Breakcold.
Final Thoughts
Overall, Breakcold is an impressive AI-powered multichannel cold outreach software that can help you streamline your outreach efforts and achieve better results in a more efficient manner. By utilizing the best practices of cold outreach and automating various aspects of the process, Breakcold allows you to focus on what matters most – building relationships with potential clients and customers. Whether you’re reaching out through email, phone, or social media, Breakcold offers a range of features that can help you reach your outreach goals and take your business to the next level. So if you’re looking for a powerful, user-friendly, and effective way to boost your outreach campaigns, Breakcold is definitely worth considering. You can also learn more about how to utilize Breakcold to its maximum capability through my social selling training course.