Most Powerful SEO Rank Tracker – Nozzle.io Review

In today’s digital age, building and maintaining a strong online presence has become an integral part of any business strategy. As the different marketing channels for our business grows, it’s essential for businesses to understand their organic brand reach. Organic brand reach refers to the number of people who discover and engage with your brand through unpaid, natural search results. When we talk about brand reach, it is not just your website anymore. It can be your social media profiles, your listing on a directory site, your Shopee, Lazada, Qoo10 or Amazon store, reviews on other sites of your brand or maybe some editorials or guest posts you’ve done.

Tracking your organic brand reach can provide valuable insights into your target audience, the effectiveness of your marketing efforts, how you are dominating the search engines and potential areas for improvement. Thankfully there is an amazing tool called Nozzle that does exactly this.

What is Nozzle?

Nozzle.io is not just another rank tracking product in that red sea of similar applications. Nozzle.io in simple plain text is a brand organic reach monitoring and tracking tool that gives you the deepest insights into user engagement with your brand on the search engines. Before we dive into Nozzle.io, note that Nozzle.io also tracks unlimited competitors without costing you an additional cent because Nozzle.io takes a snapshot of the SERP data and does not only look for your website’s search result, but the performance of you and your competitors’ businesses as a whole. It also tracks all featured snippets, People Also Asked, Google My Business feature, image results, and even where your Youtube video is on the carousel. On top of that, it tracks you and all your competitors’ brand assets.

You can use Nozzle to track the local Google search engine of any countries such as Singapore, United States, United Kingdom and even to as narrow as a neighbourhood.

Brand Assets

Brand assets can cover a wide range. It can be your Amazon store, eBay store, Etsy store, directory listings, guest posts you’ve done, editorials, your Youtube videos, social media profiles, distributors or resellers of your brand, or even news or media about covering your business or brand. You can add any custom URLs and slugs and track them all. That’s the power of the Nozzle.io. It tracks anything.

How to Use Nozzle.io?

To get started make sure you sign up for Nozzle.io with your email address to gain access to the software.

Nozzle.io’s UIUX can be challenging to navigate at first. However, once you spend about 5-10 mins, you will realise it is a great tool for tracking how much real estate you occupy on the search engine results page for your most important keywords. Firstly, you want to create a project. Now before you start jumping into adding your keywords, create your brand first because just adding your keywords without creating a brand will not show any keyword results at all. In your brand, look up all your brand assets and add them to your brand, and do the same for your competitors.

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Then proceed to add your keywords. Within about 15mins, once Nozzle has scanned pages on the search engines and devices you have specified, you should start seeing results flowing in and you’re done! A good practice that I do is to create groups with the head term, then insert all related and similar keywords into that same group to make it easier to look at different groups of keyword as a whole on how they are performing. There is really just one component to Nozzle.io, and it is also the most powerful feature.

If at any time you decide to remove your keywords or delete your project, all historical data are kept within Nozzle.io as well. This way, you can always jump back in and start tracking them again.

Nozzle’s dashboard also has details on your keywords such as the search volume, CTR, estimated traffic even down to the number of Pixels From top and can be filtered in by specific date or month. These are great information for you to perform detailed analysis for you to figure out and prioritize your SEO. Nozzle also allows personalization of the dashboard to create custom displays to the important metrics you want to focus on.

Use Cases for Nozzle.io

Due to the amazing scope of Nozzle’s tracking abilities, there are tons of use cases for different types of businesses that are online.

eCommerce businesses that sell on their own site as well as on marketplace sites such as Amazon.

With Nozzle.io you can also track how your Amazon pages are ranking in the Google search results. and how much of the SERP page are you occupying.

Brands and businesses that distribute your products to others

As a product brand owner, with Nozzle.io you can include your distributors, resellers or any other advertising partners in your projects and also track how they are performing.

Businesses that do a lot of outbound content marketing

With Nozzle.io you can track your guest posts, Youtube videos, Pinterest pins, and editorials you’ve done and understand how much of an impact you are having in the search term you have.

Local businesses that want to dominate the local search results

With Nozzle.io, you can add the local directory listings of your business into your brand and rank them all high up in the search results so you monopolize the 1st page.

Track Your Marketing Efforts

All that social media marketing you’ve been working on, outside of reaching the followers you have, do they reach a larger audience? As all these assets cannot be added to your Google Search Console, how do you know if they are also getting you organic traffic as well? Nozzle tracks all your assets and give you a good idea of how your marketing efforts are working out for you.

Final Thoughts

Overall, I think that there is no rank tracking tool like Nozzle.io as it is second to none. It is a rank tracking tool that tracks anything you want even if it’s not your own website and because of that it really stands out from the crowd of rank tracking tools. It helps you to have a larger bird’s eye view of your business rather than what a rank tracker can tell you. Be sure to checkout Nozzle.io!