Make Your Event Unforgettable with Live Streaming App
A lot of things have changed ever since we were struck by the COVID19. The way we communicate and worked, it drastically changed. It started with content creation through blogging, social media, and as the world continues to innovate, there’s one industry that has continued growing and became a really big deal recently: the live stream industry. Live broadcasting is becoming increasingly relevant for businesses and individual content creators because they allow people to share their experiences with a larger audience quickly and easily. This can be a valuable tool for promoting your brand, informing customers about new products or services, or just letting everyone know what you’re up to.
But because of the growing demand for the streaming platform, businesses now had a hard time choosing the best and most appropriate live streaming app for their industry. Well, don’t worry because in this article I will be walking you through the different livestream app and how it can affect your business. So stay tuned and just keep on reading.
What are Livestreaming Tools?
Livestreaming tools are software that helps you easily and quickly create and share live streaming video with a wider global audience. Livestreaming tools are usually free to use and easy to set up, making them perfect for both personal and business use. You can also use them to broadcast events, create shows, or just share your thoughts and experiences with the world. They include platforms like Facebook Live, Twitter Live, and YouTube Live. These services that I mentioned and other existing live streaming platform allow you to stream video content directly from your mobile device to the internet, which makes it easy to share your thoughts or experiences with a large group of people.
Why Do You Need to Use Livestreaming Tools?
Livestreaming became one of the growing industries in this time of pandemic and because of that businesses are now shifting their traditional way of conducting webinars or discussions to virtual. With more people streaming TV and live event through their Smart TV, people have started using the Android TV, Amazon Fire TV, Apple TV and Youtube TV app for their favorite shows and live TV. Social media has also allowed anyone to go on live video with mobile live streaming with a mobile app such as Facebook Live and Youtube Live. Because of the restrictions caused by the pandemic, business owners are looking for an alternative way to continue sharing stories and inspirations with the world. And that’s how a live streaming app change the business world drastically. Below are some of the reasons why you need to use a live streaming app.
Allows You To Convince More People To Listen
With more people coming back to the mainstream, more people are looking for ways to connect and engage with others. Livestreaming tools make it easy for businesses to do just that, as it provides them a direct way of engaging with their target audience. And because live streams can be seen by a global audience, you can convince more people to listen and engage with your business.
Doesn’t Require Page Counts And Time To Load
Unlike traditional webinars and online discussions, live streams do not require you to host the discussion or story on a specific landing page or website of yours; it allows people from the whole world to get in touch with each other regardless of whether they have any prior subscription access or knowledge about them. This makes things go very real and exciting, allowing people to joke and talk about things that they can relate to.
Share Your Experiences and Product with the World
A live streaming platform allow you to share your experiences, inspirations, or product with the world in a very real and exciting way. By using a live streaming platform, you can connect with your target audience in a way that allows them to engage with you and learn more about what you do. This makes it easier for you to build relationships with them, as well as create trust and credibility in their eyes.
Increase Viewership and Engagement
Live streaming tools can help to increase viewership and engagement by providing businesses with a direct way of engaging with their target audience. Live streams can be seen by a global audience, which makes it easier for businesses to convince more people to listen and engage with them. This can attract new viewers who may not have been interested in watching content before, and it can also keep people who are already engaged with content or platform engaged even more.
Factors to Consider When Choosing Livestreaming Tools
There are a number of factors to consider when selecting a live-streaming tool, including the following:
Platform Fit
The first and most important factor to consider when selecting a live streaming tool is platform fit. Your chosen platform should be compatible with the devices and software you use to stream your content. You don’t want to spend time and energy creating content only to find out that it isn’t viewable or shareable on new or updated devices. The good thing is that there are live streaming software that allows you to stream to multiple platforms simultaneously such as Facebook Live and Youtube Live concurrently.
Device Compatability
Another factor to consider when selecting a live streaming tool is device compatibility, ensuring that it runs on the devices you want to use, may it be on desktop or mobile device, and isn’t limited by design choices made in one particular platform alone; this makes your stream look less appealing if viewers don’t see the video content correctly because of the limitations found in any streaming software package specifically.
Buffering Time
You don’t want viewers losing interest in your stream because they cannot watch it instantly with no buffering. High-quality live broadcast targets a very wide audience, so you want to make sure that your viewers don’t have to endure unnecessary buffering throughout your broadcast.
Threaded View
When you create a live stream, it is important that viewers can follow the action at all times. If your stream is hosted on a platform with a traditional view where a video appears in one window and the chatbox appears in another window, then viewers may be left wondering what is happening in the background while they are trying to keep up with the conversation. A threaded view allows both windows to be open at the same time so viewers can follow the conversation and see both feeds on-screen simultaneously.
Customization Options
The customization options found in a streaming tool can help you to set up easily and tailor your stream exactly the way you want it to look and feel. For example, you can choose which camera you want to use, whether you want music playing in the background, and many other features that will make your live broadcast unique and stand out from the rest.
Recommended Livestreaming Tools
I know that you’re confused and bombarded with so many options in choosing the best streaming service that will suit what you are looking for. But don’t worry because, in this part of the article, I will be giving you some recommendations that you might want to consider availing yourself of.
Melon
In my opinion, the best streaming software. Melon is backed up Logitech who also owns Streamlabs. They feature a green screen background removal, banners, ticker text, movable logo, custom background, play live video and more. You could also connect to Twitter to instantly have notifications when you live stream as well as bots and widgets to keep your chat clean and build engagement with your viewers. Sign up for their free version here.
Open Broadcaster Software
OBS Studio is a free streaming software that allows users to live stream gameplay, music, and videos. It also lets you record, edit, filter, and share your streaming content on various video platforms. It has a free and pro version. It offers customizable features and supports a wide range of devices for streaming. It can also act as a screen recorder. Open Broadcaster Software is also considered one of the best streaming software options on the market.
OneStream Live
OneStream Live is a streaming platform that mainly focuses on pre recorded video streaming. You can run a video stream up to 8 hours long and queue multiple videos into an uninterrupted playlist. They also have multistreaming and a live stream studio to customize your streams. Their platform offers a free version which allows a quick 10min stream for pre-recorded videos.
Be.Live
Be.Live is a cloud live streaming software that allows users to live stream and recorded content simultaneously. It has a user-friendly interface, supports a wide range of devices, and offers powerful features for viewers. Be.Live is perfect for streaming content to audiences around the world. Be.Live is also one of the best streaming software for live selling as they have a feature to showcase products on their stream.
ManyCam
ManyCam is a live streaming software that allows users to stream live and recorded content simultaneously. It has a user-friendly interface, supports a wide range of devices, and offers powerful features for viewers. ManyCam is perfect for streaming content to audiences around the world.
XSplit Broadcaster
XSplit Broadcaster is a Windows-based software vision mixer, it doesn’t have an app version. Users or streamers may mix audio, capture outputs, and live stream cameras and videos in resolutions of up to 4K with most vision mixing software. It goes well with their other softwares like XSplit Vcam for virtual cameras with background removal.
Streamlabs
You can stream using Streamlabs desktop which is the most popular choice for video game streamers on the PC. As compared to the cloud version, the desktop version is much more powerful and optimized for the best video and audio quality as you will be making use of your computer’s graphics card to handle the most graphically challenging games.
Restream
One of the most popular cloud game streaming software that provides unlimited streaming. With restreaming and multi-streaming, as well as seamless scene changes makes it the favorite choice for many video game streamers. You can even have remote guests on your live stream. The Restream Chat feature helps you to unify all your chat messages from different social media platforms you’re streaming on into one chat widget. However, it can be very pricy as their free version and standard plan does not support 1080p for your live stream.
Twitch Studio
This is a completely free Twitch streaming software that allows you to create professional-grade broadcasts in minutes. It offers powerful editing tools, scene transitions, and a broad range of features for viewers. With Twitch Studio, you can create beautiful live streams with minimal effort. It is by Twitch and it’s completely free to use!
Wirecast Studio
Wirecast Pro is a live streaming software that supports recording streams locally. Capture cards, devices, and camera inputs are all compatible with it. Live switching, picture-in-picture creation, subtitles, audio delay, and other similar functions are among the advanced features available in this encoding option for your live stream.
Lightstream Studio
Unlike OBS, XSplit Broadcaster and other desktop based video streaming software, Lightstream Studio is a cloud-based streaming software that requires no installation. You do not heavy requirements for your computer to make use of Lightstream as you are using the processing power of their servers instead for your live stream. It works for console gaming or just simple podcasts and talkshows.
Final Thought
Live streaming is an important tool and achieving the goals and mission of any business. It does not only offers convenience but also saves you from spending a large amount of money in order to showcase your products or to let people know about the existence of your business. Through this software, you will be able to connect with people from different parts of the world and create a sense of excitement about the products or services that you are going to launch in the market. So If I were you, grab the opportunities to accelerate your business through live streaming.
