Is Solo Advertising Worth Your Money?

 

As the eCommerce industry grows, more and more individuals are venturing into online stores. But how do you make a name for yourself as an independent seller? And what is the best way to market your products and services? These questions can be answered by conducting a solo advertising campaign.

Solo advertising is one of the most cost-effective marketing strategies for small businesses and individuals. This type of advertising allows the use of digital media without having to pay for a professional ad agency or a large marketing team. It allows you to reach a targeted audience that matches your needs and delivers an unparalleled return on investment (ROI).

What is Solo Advertising?

In solo advertising, the ad is run via email as a way to promote the business. The idea is simple, you will pay solo ad vendors with email lists that are similar to your niche in exchange for email broadcasts. While your ad campaign period is still up, they will solely dedicate their email to you. Through this, you can ensure that only those people who are interested and more likely to buy your products will see your ad. This is why this approach becomes effective because you can easily reach out to your target audience and potential customers.

Why Do You Need Solo Advertising in Your Business?

Solo advertising is the best way to promote your business in a targeted manner. You can effectively raise awareness, build your brand image, and increase your sales through this type of advertisement. As compared to other types of paid ads, this is one of the most affordable ways to promote your business.

But you need solo advertising because of the following reasons: 

Drive More Traffic

Solo advertising helps drive more traffic to your website mainly due to its targeted delivery and creative message. When used correctly, it allows you to gain high-quality traffic going to your site. It also enables you to leverage the power of advertising in order to send those who are interested in your service or product where they need to be. You can write a persuasive ad copy to encourage your audience to visit your website and browse through what you have to offer in comparison with other businesses within the industry.

Boost Click-Through Rate

Another great advantage of solo advertising is that it increases the click-through rate from visitors who are interested in what you offer. You can creatively advertise your business. You can also create a campaign that will lead people to your website where they will be able to find an endless amount of information about the services and products you offer.

Increase Revenue

Writing an effective solo ad can help increase your sales. It is often the best way to get your message out to potential customers or target specific audiences in the most creative ways possible. This type of advertising allows you to build awareness and brand image for your business, as well as send powerful messages about special offers, price discounts, and coupons that can be used at that time. This allows you to have a higher conversion rate. 

Who Should Use Solo Advertising? 

Solo advertising is an effective way to drive traffic and increase revenue through writing compelling copy with strong call-to-action messages. It is a good idea for businesses that require more targeted advertising. Those that are going into specific niche marketing should also consider taking advantage of this.

But it is most beneficial to the following:

• Businesses that just started building their email list.
• Advertisers who have a limited budget for marketing or want to spend less for pay-per-click advertising
• Businesses with niches that are overly saturated or with high competition

How Does Solo Advertising Work?

As I mentioned above, solo advertising is a type of paid advertisement that is being done and run through email. Here, you are using somebody else’s contact list to run your campaign. In order to successfully run your solo ads, there are three key elements you need to keep in mind: Advertiser, Seller, and Marketplace. 

Advertiser

The first party is the advertiser (you). He/she is the one who needs to look for solo ad vendors who have email lists that are similar to his/her niche. He/she is also responsible for creating the campaign that he/she wants to run. Then, he/she will pay the solo ads sellers (based on the price you both agreed on) for every unique click the audience made.

Seller

The seller is the one who has a niche-based contact list. He/she will allow you to use his/her email list to run your campaign or give you access to the list from his/her website. He/she will send an email blast to his/her subscribers featuring your ad. For example, he/she can offer special discounts on your product or service to entice them. Most of the time, solo ad vendors will ask the advertiser to pay them from 0.30 cents to 0.90 cents for every unique click made by the audience. But if the marketers want to also drive traffic to their website, the price may also vary depending on the traffic quality.

Marketplace

The marketplace is basically the site or platforms where the advertisers and solo ad sellers meet. Currently, the biggest and most popular solo ad marketplaces are Fiverr, WarriorForum, and Udimi. But if you are buying solo traffic, you might not want to use Fiverr despite its cheaper price. This is because some of the solo ad providers use bots to drive traffic, thus sales are not guaranteed.

Aside from these sites, Facebook and Google are also good platforms to look for solo ad vendors. Advertisers can join various Facebook groups in order to get email list owners. For Google, on the other hand, the thing they can find is the websites of the solo ad vendors. They can directly go to those websites and talk to the sellers.

Where to Find Solo Ads Vendors? 

If you are planning to do solo advertising, then you need to know where to find solo ad vendors. They are an essential player in running your solo ads. They also help you in reaching out to your target audience by using their contact lists. In my experience doing this marketing approach, I usually look for solo ads vendors via Facebook Groups and Google.

When searching on the internet, especially on Google, you can use the keywords below:

Your Niche + Solo Ads

In this way, the search engines can filter the result for you. Only the relevant pages or websites would appear on the search results.

Tips on Solo Advertising

Solo advertising is a great way to market your business or products. It allows you to reach a large number of people in a short span of time. However, if this is not done correctly, you might not run your campaign successfully. Remember that you are letting the list owner do your online marketing.

To minimize your loss, here are the tips you can follow.

Get References and Reviews from Others Who Have Used the Service

Solo advertising is not relatively new. Thus, a lot of marketers are using this to run their advertisements. This is also the reason why many sellers are offering this kind of online business. That is why before you send your payment, make sure to get references or reviews from others who have used the service. If you use the marketplaces or look for someone who is selling his/her contact list, make sure to check the client testimonials. You can also read the reviews from other blog posts. This is a necessary step every marketer should do in order to verify if running email ads are worth their penny.

Make Sure the Email List Fits Your Target Audience

Solo advertising is somewhat similar to email marketing. So having an accurate email list that fits your target audience is a must. If you are selling cosmetics, for example, you should look for solo ad vendors with subscribers that are into cosmetics. If you reach out to sellers with gadget-oriented audiences, then you are definitely wasting your time, money, and effort. It is not effective to run your campaign to an email list that does not cater to your target audience.

Verify also if the sellers have accurate email lists. If an email address is fake or invalid, the campaign will land in the spam folder. As much as possible, even if this is pay-per-click, you want your ad to land in the subscriber’s primary inbox.

Make Sure the Solo Ad Seller Gives You the Number of Clicks You Paid For

Another important tip is to make sure the solo ad seller gives you the number of clicks you paid for. As I mentioned above, the advertisers usually pay based on the number of unique clicks. If the seller does not provide you with the number of clicks after giving a figure of the amount you need to pay, you could ask for a refund.

Write Compelling Email

Most importantly, you should write a compelling email. This means that you need to make the recipient want to open it. It is also important for people on the other side of the email to be able to recognize why the sender is contacting them. You also need to include essential elements such as bold words, images, or graphical buttons that will also incorporate rich media files like videos or presentations. You can also add your social media links or the URL that would direct them to your landing page.

Final Thought

Solo advertising can be a very effective way to market your products and services. This is also one of the cost-effective paid advertisements you can get. You only have to pay the seller for every unique click with a price that usually ranges from 0.30 cents to 0.90 cents. If you have a small budget for affiliate marketing, solo advertising is the best option you can get.

However, you need to do a good job when searching for a solo ad vendor. You need to make sure that you are working with someone who has a strong track record of delivering the number of clicks you paid for. Make sure they have the right number of subscribers, they will provide you with a list of the clicks, and that they are responsive to your inquiries. If not, then it would be best to look for another seller who can deliver what you want.