Marketing Performance Full Picture: DataMyth Review
Your website is live, and your digital marketing campaigns are live as well across multiple channels. To ensure the success of these campaigns, it is necessary to constantly track the performance to make data-driven decisions while optimizing the campaigns. The channel performance can be constantly analyzed either with channel specific reports on a frequent basis, or while building reports for clients/stakeholders. Though time-consuming, building reports and analyzing the data is mandatory. As a digital marketer one has to build daily, weekly and monthly reports and analyze the data available. This is time consuming, but critical for businesses.
While building reports from various digital marketing consoles like Google Analytics, Google Ads, Social Channels, etc., you deal with a lot of data and analyze it to identify a pattern or trend based on the optimization you carried out earlier. Data is the key to knowing what is working and what is not and can drive faster decision making. This takes time – Hours and hours of data analysis every day/week/month. Little drops of water make the mighty ocean, and the time spent on analyzing data can go up-to one whole day a week (based on a survey conducted by DataMyth).
Now imagine a tool that does everything we just spoke about – building reports with data, graphs, and performance insights in writing calling out the change in performance along with what led to the change. Here’s introducing DataMyth, a report automation tool that provides ready-to-use reports with automated analysis & performance insights that reduces the time taken to build reports from an average of 7 hours a week to a few minutes. In this DataMyth review, we are going to dive into the tool and understand how to save a lot of time which translates to money for your agency or company.
What is DataMyth?
DataMyth is a SaaS-based tool that helps digital marketers generate reports with automated analysis & performance insights helping you understand what is working & what is not, thus driving personal data based decisions.
DataMyth reports are comprehensive & easy to understand, and replaces manually downloading various reports from a channel, and subsequently analyzing & compiling into a single report. You don’t have to be a data scientist or expert in computer science to understand all that dataset anymore. Companies can reduce the hours of work to just a minute and handle more clients, reduce the stress and eliminate misses on report day.
DataMyth is more than charts and graphs. Automated analysis & performance insights helps you understand the key points which you might have missed during your manual analysis and reporting. With reports and the linked data being generated instantly, you can spend your valuable time optimizing the campaigns with in-depth insights.
What are the features of DataMyth?
In today’s fast-paced digital world, businesses of all sizes face the challenge of keeping up with the ever-changing online landscape of new social platforms and algorithm updates that the digital marketer and their client needs to stay update on their campaign performance. This is where DataMyth comes in handy with their dashboards.
Integrations
Before we dive in to their amazing features, let’s talk about the real stuff, data sources. If DataMyth doesn’t integrate the digital channels you work with, that’s not going to be useful at all. DataMyth currently supports Google Analytics, Google Ads, Facebook Ads, Linkedin Ads, Google Search Console. With Google Analytics and Google Search Console, it creates a new synergy giving you an even more detailed organic traffic report. There are also other integrations that are coming along very soon such as Google Shopping Ads and Facebook Shopping Ads.
Data Driven Performance Analysis
DataMyth’s analysis identifies how performance changes based on the selected metric. It not only identifies the change in performance but also determines the reason behind the change by measuring its impact. The tool considers multiple aspects to give you reasons that could cause the shift.
Actionable Insights
DataMyth automatically gives you relevant insights to help you discover your best performing and non-performing metrics. It can give you detailed breakdown into your best target audience, placements, ad types, highest visited pages, top bounce pages, and more, so you never have to dive into Google Analytics or Facebook Ads and spend half an hour trying to decipher those complex digital marketing reports and instead have DataMyth spell out exactly what is working or not working for you. If there are any notes you would like to add, you can just edit these insights as well. With these actionable insights, you don’t even need a single skill in digital marketing to understand how to take your marketing campaigns further.
Data Security
Information shared with DataMyth is secured as they follow all compliance, privacy requirements and adheres to the GDPR standards. Every time you run a report, there is a fresh API call that is made and data is not stored with DataMyth.
Whitelabel
DataMyth is also built for digital agencies. You can add a brand logo for each client and all the reports will automatically include your logo which can then be updated at any time. The automated reports also allows you to include the name of the client. Colours of the graphs can also be customized to suit your client or brand guidelines.
Unlimited Reports
DataMyth does not limit you in the number of reports you can create. Regardless of which plan you chose, you can generate unlimited reports and subsequent reports.
Comprehensive Report Structure
DataMyth provides a multi-layered report with a summary that caters to stakeholders or clients, and detailed sections that delve deeper into the performance for analysts to make decisions. It breaks down into details such as devices, individual page data and performances such as time on page, bounce rate and more.
Fast Tracked Reporting
Rather than taking hours compiling and creating your reports manually your reports can now be ready within a minute. Not to mention these reports come with all the different traffic sources in one, so you can don’t have to be logging into different Ads or Webmaster management dashboard to retrieve them.
Channel Specific Analysis
The analysis & the insights provided are not just reading the graphs or showing increase or decrease and it is not common across channels. DataMyth analyses channel specific KPIs and provides actionable insights specific to the channel and for the metrics/sections selected. For example, Google Ads Keywords Performance analyzes the data that impacted the performance based on the KPI selected such as clicks, impressions, Cost per lead etc.
Support
DataMyth offers support via Live Chat, Email, Knowledge Base, Blog, Youtube Channel, as well as their Facebook community. They have an active roadmap and actively collect feedback and bug reports while their team is very engaged in their Facebook Group.
DataMyth Pricing
DataMyth offers a 7 day free trial where you can add one client & generate unlimited reports for the 7 days. They also have a Freelancer, Business, Agency and Enterprise plan. Freelancer plan is only for one client which starts at $19. Agency plan is the most popular one at $99 for 10 clients, while Enterprise plan offers unlimited clients. Any digital agency with more than 10 clients can go for the Enterprise plan at $189.
DataMyth vs Competitors
There are tons of reporting solutions available in the market & they provide analysis ready reports. But DataMyth is the only tool that analyzes the data and provides reports with analysis. You have your beautiful graphs & tables along with the actionable insights. Below is a simple comparison of tools in the market vs DataMyth.
| Features | Other Tools in the Market | DataMyth |
| Readymade templates | ✔️ | ✔️ |
| Charts & Tables | ✔️ | ✔️ |
| White Labeling | ✔️ | ✔️ |
| Data-driven Analysis | ❌ | ✔️ |
| Automated KPI Insights | ❌ | ✔️ |
| Easy Integration | ❌ | ✔️ |
| Unlimited Reports | ❌ | ✔️ |
Final Thoughts
The company’s solutions are designed to help businesses across various industries remove the big data myth and instead gain insights from their data and make better-informed decisions. One of the key strengths of DataMyth is its user-friendly interface, which makes it easy for businesses to quickly access and analyze their data without needing specialized technical skills. The company’s dashboard provides an intuitive and visually appealing way to view data and insights, allowing users to make data-driven decisions quickly.
DataMyth is one of the first to launch reporting with analysis & performance insights in writing. Whether you are an agency owner or a digital marketer, DataMyth helps you get the reports without the need for any coding or technical skills. With its extensive range of features, including unlimited reports, white labeling, and the key feature – data-driven analysis, DataMyth is a reporting solution that is well-suited for agencies/businesses of all sizes.
