With a growing number of start-ups, small and large, relying on lead generation as a core part of their business, the competition can be fierce. As startups, we need to not just run inbound marketing campaigns but also outbound marketing such as email prospecting, and for that, we must use the correct tools to reach…
It is no secret that customer acquisition is critical to any business’ success. But it can be difficult to find new customers, especially if you are not an established brand. That is why many business owners have been using lead enrichment to great effect. This practice allows them to connect with potential customers who are…
Email marketing is still one of the most effective ways to reach out to customers and prospects. That is why marketing automation tools have become a must-have for any marketers who want to stay competitive. These tools help them send out emails at the best time without annoying and overwhelming their receivers’ inboxes. These…
Cold email marketing is a great way to reach out to your customers and prospects. Cold emailing is also a stress-free way to engage with your customers because you are using personalized messages to establish a connection rather than generic messages. According to research, 80% of customers preferred to make more purchases to the…
Among digital marketing strategies, email marketing is on top of the list. And when it comes to Email Service Providers (ESPs), there is one name that really stands out—Klaviyo. With its powerful yet easy-to-use functionalities, it helps entrepreneurs increase their sales and traffic through automated emails. In fact, based on my experience, Klaviyo helps…
Email marketing is still one of the most effective digital marketing channel to market your products and services. That is why a reliable email automation tool is essential. There are many email service providers (ESPs) that are available in the market nowadays. And Mailchimp is one of those that get a lot of attention…
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