Making the Most of Your Investment in Cold Email Software

 

Cold email marketing is a great way to reach out to your customers and prospects. Cold emailing is also a stress-free way to engage with your customers because you are using personalized messages to establish a connection rather than generic messages. According to research, 80% of customers preferred to make more purchases to the brands with personalization efforts. So, getting your sales rep to generate more leads while establishing relationships and customer loyalty with consumers across your entire business is vital for your business growth, especially for growing startups. As you begin to scale your sales team, you need to ensure that the tools they will use to generate leads are up to the task.

Why Should You Use Cold Email Software?

A major benefit of using cold email software is that they automate the process of your cold email. You should use a cold emailing tool that can improve your mailing lists creation, bulk emails, and send cold emails and follow-ups automatically. Newer tools even include lead databases and email warming features to improve your deliverability. By using cold email software, you can save hours of your time and make your cold email outreach more effective. Using the right cold outreach tool you can:

Build Contact List

The most important part of any email marketing campaign is the list. It is a great way to start when you are trying to build up your business. Cold email software can help you find and verify your contact lists. You can easily input a website name and it can provide you with a list of all known email addresses for that website. When you build a contact list, you can easily target your prospects and find out the type of person they are. This can allow you to craft content that has value to your ideal customer. It is important to ensure the email addresses are all verified as working so that the emails do not bounce and damage your deliverability rate.

Get Traffic or Views

Every business owner wants more traffic or views and more people to click on their blog posts and ads. So, what should you do if you are looking for ways to get more traffic? You can use a cold email tool to increase your online visibility or the number of people who can be interested in what you are selling. You can divide your customers into categories to optimize your cold outreach. With this, you can use your prospect’s characteristics such as their age, personal interests, gender, and so on to set up your marketing campaigns. As a result, using cold email software can increase your engagement and website conversion rate.

Your blog can be used to grow and build your site’s audience over time, but you can’t solely rely on it to get traffic.

Generate More Leads

Generating more leads than your competitors is the best way to stay ahead. When you want more sales, you need to generate more leads. With personalization features, these cold email software are more targeted and your recipients are more likely to engage with your emails because they will not feel like you’re mass emailing them. A cold email tool can also help you send emails to your prospects in a single click and engage your prospects via calls and tasks that make it better for your sales engagement.

Drive Sales 

Cold email software can automate your messages to your list on an ongoing basis and at the right time then you can create messages that are more relevant to your audience. You can set up an automated cold email campaign with follow up email sequence. The best cold email software also allows you to not just send cold emails but also setup email outreach campaign that are multichannel, such as cold calling, Linkedin outreach using Sales Navigator and even other social media platform such as Facebook or Twitter. You can track detailed analytics like click-through and response rates. This lets you understand the performance of your cold outreach. You can use that data to make better decisions on your call-to-action and the number of follow-ups you will send and so on. If you can get your message in front of the right audience, you have the opportunity to build a highly engaged customer base that can improve your sales process, conversion rates, and increase your ROI.

Factors to Consider When Choosing Cold Email Software

For effective cold marketing email, you need to choose the appropriate tools that meet your needs. These tools should allow you to send personalized cold email, and automate follow up email.

There is no perfect tool that can cater to all your needs for cold emailing. However, when choosing tools for your cold email marketing, you should consider the following factors I enumerated below:

Email Deliverability

Making sure your email hit the right inbox is the first step to effective cold email outreach. Email warming can help your email addresses to be established as trustworthy by the email service providers for better deliverability. It is essential especially when you are preparing a large volume of email addresses for your email campaign. If your email account is very well warmed before sending it, you can avoid your emails ending up as spam. With this feature, you can ensure you can send emails to your prospect’s inbox which leads to a message that encourages a response.

Another feature that the best cold email software should have is email tracking. With email tracking, you can track opens, clicks and replies to understand if your emails are hitting the right inbox as well as how engaging your message is.

Cold Email Template

Cold email template is an important time-saving feature that can improve your cold emailing, but as part of the personalization process, your cold email templates should never be sent as-is. It will only serve as your guide and it should be tailored to your preferred tone and style based on your target audience. You should not, however, be using too much fanciful fonts, images and videos for better deliverability.

Bulk and Mail Merge Personalization

Personalized email for cold emailing can generate 6 times higher transaction rates because it make the recipient feel like the email was written specifically for them. The major benefit of the bulk personalization tool is that you can send personalized messages to larger groups of people without having to manually create and send emails individually. Bulk personalization is a more advanced marketing technique that can be used by businesses that need to send out large quantities of personalized emails.

Mail Merge tool, on the other hand, allows you to combine multiple fields from your database into a single email so that you can fully personalize each email you send. For example, you can upload a CSV and specify fields in your email that should have personalization. You can automatically include the name of your prospect, their business, and so on. Also, Mail Merge is a great tool if you’re sending a lot of personalized email to a high number of people on your email outreach.

Personalization is important to randomize your message in your email so that it does not come across as spam and affect email deliverability.

Marketing Automation

Many small businesses are now using email automation to help them drive leads and close deals. Email automation allows you to schedule your emails in advance. You can send specific content through cold emailing to your specific prospect at your chosen specific times. It can be a huge time saver.

AB Testing

Split testing is an incredibly useful marketing feature that can be used in combination with any cold emailing campaign to improve your conversion rate optimization. It is one of the effective ways to test your marketing campaigns and ideas to see if they would work or not. Aside from that, AB testing allows you to compare two versions of a web page or email and measure the difference in their performance. Through this, you can get ideas on how to conclude or tweak your cold emailing strategy.

Integration with CRM Systems

The term “CRM” stands for “Customer Relationship Management.” It refers to software tools that help your business keep track of important prospects, collect your prospect’s contact details, spot sales opportunities, record service issues, and control your marketing campaigns. By integrating with CRM systems, you can save time and effort by leveraging the information in your CRM system to find new customers, provide support and additional services and make smart decisions about which messages to send and when, and which emails to follow up with. If the cold email outreach tool does not have direct integrations, it should at least have integrations via Webhooks, Zapier, Pabbly Connect or Google Sheet. With Webhooks, Zapier or Pabbly Connect, you can even automate via cold calling as part of your campaign.

Email Finder

Nowadays, cold outreach tools come with email finder features, also known as lead enrichment. You can enter a domain name and the software will provide you with all the employee contact information. Well up-to-date databases can ensure that the email addresses are still working, so that you do not jeopardize your deliverability.

Recommended Cold Email Marketing Software

Cold email marketing is one of the most effective ways of generating leads, but it is also one of the most challenging. Three things are important to achieve success for your sales team: getting top-notch leads, closing deals, and turning leads into revenue. You can’t expect to be successful in any industry if you don’t have the right software to support you. So, to help you out, I have listed my recommended picks for the best cold email software on the market.

SalesBlink

SalesBlink is a web-based cold emailing software that gives your team the ability to view their Sales Dashboard on any computer, tablet, or smartphone. The primary purpose is to give your sales rep the ability to identify the best prospect to target, but it can also be used to hand-pick your next sales lead.

SalesBlink can help your sales team to understand how the market is shifting and how to respond. It can pull sales data from a variety of sources and drill down to make more informed decisions that will help your team make more informed sales decisions when they are in the field. SalesBlink has email tracking on opens, clicks and replies, allowing you to send out more targeted emails.

SalesBlink also connects with social media such as Linkedin for multi-prong outreach as well as email warming to improve your email deliverability.

Sales.Rocks

Sales.Rocks is an email outreach tool designed to help your sales teams to grow their individual sales output. It helps you monitor and connect with qualified sales talent that can deliver consistent and long-term growth to your business. Using this, you can leverage your new sales reps and retain high-performing sales teams to drive sales and revenue growth. Sales.Rocks email campaign allows you to outreach and follow up based on whether the email is opened or not. Sales.Rocks is also not limited to email outreach, as you can set notifications to follow up with cold calling as well as social media via Linkedin. Sales.Rocks also comes with email warming to improve your deliverability.

Snov.io

Snov.io is a cold emailing software and sales management solution that provides your sales team with support and guidance throughout the entire sales cycle. You can create a campaign to enable your team to collaborate, automate, and perform your sales process more efficiently– resulting in higher productivity and more accurate, real-time reporting. Snovio also will help you identify the customers in your pipeline that have not been contacted in a while. It also allows you to focus your efforts more effectively. Snov.io has recently introduced email warming to improve your email deliverability.

RangeFlow

RangeFlow is an email outreach Google Sheet addon. It is able to setup email outreach campaign all through Google Sheet. If you are looking for a highly integrated and simple to use email outreach software. Rangeflow is a great option. However, it does not include features like email finder and email warming for improved deliverability.

Uptics

Uptics is an email outreach software. The difference between Uptics and other cold emailing tools is that when setting up an email campaign, it comes with done-for-you powerful cold email templates written by a cold outreach expert. This saves you time and gives you much better results with your campaign. Uptics also comes with email warming to improve your deliverability rate. It is an indispensable cold emailing tool for any business.

You can also watch my video review and tutorial.

Final Thought

Email is one of the very few marketing channels where you can own your audience completely. This software allows you to make your work easier and faster. By taking advantage of this, you can magnify the power of your sales team by allowing them to perform higher-level tasks which contributes to a higher productivity rate. It also allows employees to feel more useful and exercise their true skills, which are far more extensive than writing repetitive emails. You have to remember that you need to assess and choose the marketing tool that suits your needs and available resources. Thus, businesses that survive are the ones that can automate and innovate. That is the fastest way to scale your business.