Streamline Your Outreach Processes With Snov.io – An In-Depth Analysis
With a growing number of start-ups, small and large, relying on lead generation as a core part of their business, the competition can be fierce. As startups, we need to not just run inbound marketing campaigns but also outbound marketing such as email prospecting, and for that, we must use the correct tools to reach our clients. And for this, I had a look into Snov.io because it is considered one of the best and most successful lead generation systems on today’s market.
Snov.io is an email marketing platform that allows you to send bulk emails, set up automated sequencers, integrate with your website, automate follow-up emails, and more. I can say it’s your one-stop-shop for all things email marketing. In this Snovio review, we’ll get straight to the point and get you up and running.
What is Snov.io?
Snov.io is a sales automation platform that helps you find and manage your leads. It allows your business to reach out to new customers. It lets companies create a powerful and effective marketing campaign. The application consists of a variety of features for lead generation, email verification, sending emails, and tracking emails.
With Snov.io, you can grow your client database and improve lead generation in a snap. Its email finder features allow you to find personal emails and corporate addresses. With a usability-friendly interface, you can get hundreds or even thousands of leads by just being involved in the application for a couple of minutes.
Moreover, its email verification feature helps you filter out the relevant recipients for your email directory and remove invalid or outdated emails. It also provides an automation feature that enables you to schedule emails in bulk.
What are the Benefits of Snov.io?
What are the Benefits of Snov.io?
As a sales automation platform, Snov.io is an easy-to-use all-in-one toolbox that can provide you with all your digital marketing needs. This tool will definitely change your efficiency and bring results. The process of using Snov.io is very simple; it helps you identify your target audience and provides them with relevant content and marketing material so that they can be targeted for your business.
Lead Generation
Snov.io is a business lead generation software that helps you collect, manage, and convert leads into customers. It allows you to capture email addresses from your website visitors using their browser cookies. It can also integrate it with Google Analytics, so you know exactly how many people have seen your offer at any given time. There is also a drag-and-drop interface to create landing pages specifically targeted towards different groups of people based on what interests them. With these features, you can streamline your target market, follow up with your prospects, and improve your email campaigns.
Easy to Integrate
Snov.io is a simple and easy-to-integrate content management system that allows users to add content in just a few clicks. It has multiple themes, customizable widgets, and one-click integration with the most popular social media platforms like Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and Instagram.
Cold Emailing
Snov.io is also a tool to help you create the perfect email template for your cold emailing campaigns. It provides user-friendly templates that can be easily modified to suit your business needs. It also automatically sends out notifications when someone opens an email. With this, you will know which templates perform well and need more work. To add, Snov.io can be conveniently used on your desktop or mobile device so you can send emails whenever and wherever you want.
Why Choose Snov.io?
Snov.io is a digital marketing and optimization platform that empowers businesses to create, effectively implement, continuously improve, and manage their campaigns. It has a set of tools that allows you to distribute your emails and automate your campaigns. It revolutionizes the way small businesses compete in a competitive market.
Snov.io Features
Snov.io is a popular cold outreach email software because it provides everything you need to run effective and efficient cold email campaigns. It provides a powerful and intuitive lead generation platform, a built-in email verifier to keep your lists clean, automated email sequencing tools, and a powerful analytics dashboard to track the performance of your campaigns. We will explore some of the top features below.
Email Finder
Email Finder searches their wide database to find detailed prospect data for you. It gives specific prospect data such as their email address, Linkedin profile and phone number so you can reach out to them. The database is frequently updated so you get the most accurate lead contact information, especially in the United States. Snovio email finder is also available as a Chrome Extension on the Chrome Web Store. Any website you visit, you can save email addresses directly into your Snovio account.
Email Verifier
Verifying emails helps you remove invalid emails from your existing email list. In this way, you can improve the delivery rate of your cold outreach campaign. Email verification helps reduce spam or bounce rates so you can confidently send emails to your list knowing your message is reaching the right people. Moreover, it has the capacity to do individual email, bulk email verification, and API verification.
When Snov.io verifies an email, it goes through a 7-tier verification process:
- Check the email format- make sure the email is typed correctly and all symbols are correct
- Gibberish check – to assess if the mail is not gibberish and is valid
- Domain existence check – an algorithm check if the email domain is real
- Catch-all email and domain – searching the email and domain through known catch-all email and domain database
- Freemail check – to see if the email is based on a freemail domain
- MX record check – to verify if the email is still in use and able to receive mail
- SMTP authentication – an email address ping that checks if an email is valid
Email Drip Campaigns
In email drip campaigns, a series of emails are sent to leads, customers, or subscribers based on specified triggers to achieve specific goals. This feature allows you also to schedule specific emails and personalize them to achieve your goals. You can set up automated email sequence that push content, coupons, and other organic information to the recipient over time without overlapping or interrupting regular communication. The real time-saver are the email templates that Snov.io has already done for you so you can pick one, customize your campaign and run your email sequence. Snovio email tracker also allows you to track opens, clicks and replies you get from your outreach cold email drip campaign.
CRM Software
Snovio tool has now added a CRM to their software. It allows you and your team members to create deals and features a sales pipeline to manage your prospects in different stages of the sales process. You can create up to 20 different customizable pipelines, create tasks and prioritize deals based on value. This way, you can be saving on paying for other standalone CRM software like Zoho CRM.
Integration
Snov.io has a public API as well as a wide range of integrations with tools like Phantombuster, Facebook Lead Ad, Google Sheet and more, allowing you to work between these different software seamlessly.
Read also: Lead Enrichment: 4 Tools to Turn Your Leads into Customers
Pricing
Snov.io offers a comprehensive and up-to-date set of pricing options for your business along with a thorough breakdown of what each package includes.
Customer Service
On the Snov.io website, there is a list of frequently asked questions and answers which will be very helpful. If your concerns are not on the list, it has a 24/7 customer service team that is available to assist you.
If you have trouble logging in, you can also contact their support team and they will be able to help you out.
Getting Started with Snov.io
As I have mentioned, one great feature of Snov.io is to help you generate effective leads for your campaigns. This is the step-by-step process of how you can sign-up, get leads, as well as create a list of companies and emails for your use.
How to Create a Snov.io Account?
Signing up is very easy and you can get started with Snov.io for free. Here are the steps you need to take to create an account.
1. Go to Snovio’s website to register.
2. Complete the necessary details. You may choose to register using your email address and password or your existing Google account.
3. If your registration is successful, you will receive this message and you need to follow the instructions sent to your email.
4. Upon signing in to your account you will see the user icon on the top left of the page. In order to manage your account, click the “Account” option.
You now have access to the Snovio dashboard to explore the platform for your email outreach marketing use.
How to Get Business Prospects and Email Addresses in Snov.io?
There are many ways to find prospects in Snov.io. The first is by performing a keyword search for your business niche. The second is using the tools provided on the platform to find the email addresses of people who have subscribed to you. You can create content that will entice them to subscribe. And lastly, by just going through your contacts list and looking for people who might be interested in your product or service.
Snov.io has an email finder web app and chrome extension which enable you to use features such as:
- Bulk Domain Search
- Company Profile Search
- Social URL Search
- Bulk Email Search
- Collect emails in bulk from multiple platforms
- Collect email addresses from search engine results
- Get an email address directly from the prospect’s professional social profile page or through the social network search page
Here are the steps in finding emails through the Snov.io Extension:
1. After signing in, open your search engine and type a keyword
2. After the result, click on the icon of the Snov.io extension on the upper right of your screen
3. You will see a drop-down menu where the domains are found. You may then select the necessary domain and choose to “Find Emails” or “Save Domains”.
If you choose the Find emails button, this will be the process:
1. Set the import options – the number of contact per domain and whether you would like to collect emails or prospects
2. Click the Find emails button
3. In the following window, the results, number of credits the export will cost will be shown. Select the prospect list from the drop-down menu, then click Save. After this, click the Go to list button.
4. Then it will be followed by a prospect list page which you may verify by clicking the Verify button. After the email verification, your email list is ready for use.
If you choose the Save Domain button, this will be the process:
1. To save the result, select the company list and click the Save selected button. Then, click the Go to list button.
2. This will show a page with company lists. On this page, you can see the full information and email addresses by clicking the company name.
3. To add to your prospect list, simply choose all or select the contacts by clicking the Add to list button.
4. Your saved domains will be saved to your Company lists, which you can find in the Businesses tab. These are the domains that you may use for your campaign.
How to Verify Email Addresses in Snov.io?
Aside from the verification process embedded in the email search feature, you can verify individual or bulk email addresses using the Snov.io extension. Here is how you can do it:
1. If you are verifying the whole list of your existing list in your Snov.io account you just simply choose your list and click the Verify current list button:
2. If you would like to verify only a chosen email from a list, simply click Verify email. After the verification process, Snov.io will send you the result through an email, indicating if the addresses are valid, unverified, and invalid.
How to Design Drip Campaign Visually in Snov.io?
Designing a Drip Campaign is very easy through Snov.io. You can create a campaign based on a template in the Snov.io Knowledge base, or you can use our easy drag-and-drop campaign builder. The drip campaign will automate your email campaign and action depending on the scenarios you have indicated to personalize your response to your clients.
Here is Snov.io easy process for creating a Drip Campaign:
1. Look for the campaign feature in the platform menu.
2. Click the New Drip Campaign button and fill in the details of your campaign.
3. Set the name of your campaign.
4. Choose the email account you will be using to send the email.
5. Choose the recipient option. You may choose all the emails of your target recipient or only the primary email.
6. Create the steps by step process of your campaign
- Click the element to input the steps
- Select email list that you will use as the recipient
- There are 4 types of elements in building your campaign: Email, Trigger, Delay and Goal. These elements can be added after the Start.
- To connect the steps you can use a line and you may just drag-and-drop the element to arrange the sequence of the campaign.
- It is important to note that the Email element is the most important part of your campaign sequence. To add the Email element, drag the element to the building field.
- Next, click on the Email element to open the window on the right where you can paste your email message. It is advisable to include a subject line to introduce your purpose and to personalize the email.
- The Trigger element is a helpful step in tracking when the email is opened and links are clicked. This trigger will also determine the next step in the automation.
7. Choose the campaign settings.
8. Choose the campaign duration.
9. Click Save and Start to ultimately start the campaign.
Final Thought
Snov.io is effective for lead generation and their machine learning algorithms provide the most qualified leads for your business. Their AI-based lead generation platform gives you a significant advantage when you want to do lead generation online. With its email verification tool, it will prevent bounce emails and make sure you reach your target client. In effect, you will be the first of your competitors to start the lead generation game. This platform offers different tools to help you manage your campaigns. These tools help you to track your campaign and get the reports that you need. It also allows you to make adjustments in your campaign according to your needs.
