Unleash the Power of Video Personalization for Maximum Customer Engagement

 

Personalized video marketing is a trend that has been steadily gaining popularity over the past couple of years. This new feature uses AI to help users find content more relevant to their interests and preferences while helping them navigate a sea of information. The potential for video personalization is vast.

From a simple choice of music in a public space to curating an individual’s personalized television programming, it creates a buzz in digital marketing. In this post, I will discuss how personalized videos help your target audience notice your business. I will also recommend some of the tools I am personally using for my business.

Video personalization is a process where you run a marketing campaign with personalized video content using customer data to tailor to the interests of individual viewer to increase viewer engagement. It is also optimized for conversion and retention. It is a great way to bring your videos to life by letting your customers see your brand in the way that they want to. Through this, you can engage with your customers in a more personal way and build a relationship with them for brand loyalty. For example, you can send personalized videos to your customers instead of long emails. You can also include photos to make them feel more special. Personalized video marketing campaign is one of the effective ways to stand out from the crowd.

Why Should You Use Personalized Video to Market Your Business?

Personalized video is making noise in digital marketing due to its effectiveness to connect with the audience in an intimate way. Digital marketers need to start understanding and learning this up-and-coming video creation experience. It is also helpful in promoting products or services in a more appealing and engaging way. Its benefits are immense including the following:

Give Customers a Unique Experience

Using personal videos to market your business will give the customer a unique experience by creating a more organic connection between you and them. The information that is delivered with personalized content keeps the audience wondering what happens next which makes it engaging. It initiates conversation within different areas of interest across multiple platforms such as mobile apps, websites, messenger systems, and social media networks.

Although people can always ask their friends for help in making decisions about buying products or services, a video that is personalized for the customers will help them better understand what they are buying and why it is a good fit for their needs. Thus, it becomes helpful in giving products more exposure as well.

Capture Prospect’s Attention

Customized video helps capture your prospect’s attention faster as compared to general texts or images because it can instantly go viral on social media. Also, since you can add other elements in the video (text, images, graphics, music, etc.), it can deliver a more powerful message to the audience. Through this, your marketing message sounds more authentic and less salesy.

Have More Sales

Lastly, you can have more sales by creating a personalized marketing video for your business. Personalized video campaign can stand out and be more appealing than a standard logo background with texts. For example, if you are selling phones, instead of providing your customers with a long text explaining how powerful and great the battery life is, you can just create a one-minute video for this. This does not only help the buyers in their purchase decision-making but a video can be shared on various platforms which gives way for many views and engagement.

When to Use Personalized Videos?

Personalized videos can be used in a number of ways to directly benefit your business. However, the most general scenario when the customized video is ideal for marketing purposes are the following:

• Product Promotion
• Upcoming Sales
• Holiday Greetings
• Call-to-Action
• Thank You Note

Let me explain these to you.

Product Promotion

Product features played various roles in the process of customer purchase decisions. Whenever customers are having fun, they would love to go with things that promise them an ultimate experience—this is typically what blogs or product reviews do. However, personalized videos create a feeling for your users through eye movements and body language by mimicking people using stuff on their smartphones so as to convey the message faster than normal promotional texts. Personalized video allows you to portray your product or service in a more realistic manner than words do.

Upcoming Sales

When you are planning to have free samples, giveaways, or run a sale, you can choose to announce this through the use of personalized video to enhance your marketing effort. As I mentioned above, videos can easily capture your audience’s attention mainly because they don’t want to read long texts just to know your message. Plus, it is more effective in getting people to buy your products, especially during the sales period, because of its ability to evoke emotion.

Holiday Greetings

Posting video greetings during holidays does not only add content to your social media pages. But it also gives warmth to your customers because you value them as an individual and not just people that you can gain benefit from. Thus, personalizing your videos can make your holiday greetings extra special. Your customers will more likely to remember the message you send them because they will feel more connected.

Call-to-Action

Personalized videos are a great way to make a Call-to-Action more meaningful and engaging. Statistics show that a video with CTA gets 380% more clicks. These can also encourage your audience to take action after watching your video ad. These are especially helpful in the world of social media where people often just scroll through their feed without stopping at anything.

Thank You Note

People are more likely to remember what they hear than what they read. A personalized video thank you note is the perfect way to show your appreciation in a way that captures the attention of your recipient in an interesting, unique, valuable, and engaging format. By putting much effort into it, you are showing your customers that you truly value them. This gesture can go a long way.

Tips in Personalizing Your Videos

Personalizing your videos can be a great way to reach more people. But make sure you do not overdo it by inserting too many elements or reading grammatically incorrect texts. This will only confuse your viewers who might end up missing the point of what you’re trying to say.

To help you get started, I enumerated below my easy-to-follow tips in customizing your videos.

Establish Your Goals

The first thing you need to do is to establish your goals. Setting goals can help you with the creative process. Without these, it can be difficult to know what and how you would like to accomplish your goals. For example, if you want to create a personalized video for your promotional product, you can include writing down your idea for the opening scene. You can also decide what the camera should capture throughout the rest of the film. In this way, it will be easier for you to emphasize key points even if your video runs for only a minute.

Identify Your Audience and What They Need

Identifying your audience and their needs will help you focus on what is truly important. This helps in crafting purposeful videos that bring value to your audience’s lives both professionally and personally. It also allows you to create a messaging strategy for your video. Thus, you can produce an easily digestible story with clear call-to-action steps leading to an actionable response from your target market. Moreover, by outlining beforehand, you can have more time during actual creation.

Create a Strong Offer

Offers are sometimes seen as gimmicks or ways to increase revenue, but they can actually be much more than that. Creating a strong offer that they cannot get anywhere else allows you to have a high retention rate and generate new leads. This will help you maximize your growth.

Choose Your Video Editing Tool

In order to create a personalized video ad, you have to choose the dynamic video creation software that will allow you to do so. Having a reliable editing tool would give you the freedom to finely craft your video. Also, a video editing tool helps you manipulate video, sound, and images. Some tools even offer automation. This makes it easy for you to create insight-driven personalized videos that will make them remember your brand for years.

Create a Convincing Email Message

A convincing email message is important when you need to let someone know why they should buy from your business. It helps you explain the benefits of buying the item in a clear manner. It also allows you to provide enough information about the product so buyers can make a decision.

In creating a convincing email message, the headline or subheadline, along with your call-to-action must be right for it to work effectively. This email can also help increase sales if done correctly by providing valuable information so buyers will see the benefits behind making a purchase from you rather than someone else.

Close Your Email With a Call-to-Action (CTA)

A good email also must have a call-to-action (CTA). It is an essential element that helps you turn someone into a buyer. This prompts people into taking action because they know there is a reason behind it and this will encourage them more to click on their links.  Plus, it will eliminate indecision so they can close out or buy your product.

My Recommended Video Personalization Tools

A video personalization platform can help you to create and publish video content that is suitable for your social media channels, email marketing campaigns, and websites.

Though there’s a long list of available tools in the market nowadays, each tool differs from one another when it comes to functionality and features.

If you are looking for a tool that is easy-to-use yet can give you better features and powerful functionalities, I recommend you to use any of the following.

Nexweave

Nexweave is a tool that allows you to personalize videos and images for your email campaigns. It is best in creating video messages for event invites.  It offers greater features compared with other tools available in the market so you can create a personalized video email for your customers. In Nexweave, you are allowed to use your customer’s name in order to create a highly personalized video. You can also create personalized videos for abandoned cart remarketing and upselling post-checkout. It uses a drag-and-drop editor so even if you can create high-quality videos just like those professional video editors.

Watch my video review and tutorial. 

WOXO

WOXO is also a powerful platform that allows you to create videos and social content faster and in bulk for personalization. It has ready-made video templates that you can use to start your video marketing project. It also allows you to create original brand-related stories that you can upload to your social media pages such as Facebook, Instagram, Twitter, Tiktok, and Youtube. They also provide you with embeddable social media widgets to showcase your profiles. Easily the most powerful software in this list.

Watch my video review and tutorial. 

Accordium

Accordium is a screen recording sales and esignature platform. You can record personalized videos to your potential customer and easily send them out. Accordium provides you with a Chrome extension to easily record videos and send them out via emails, send links to a video landing page and you can also track the engagement of your videos.

Berrycast

While Berrycast is mostly a screen recording software, you can use it to record quick personalized videos to your customers. The videos can be sent via email or links.

VadooTV

A powerful full-fledge video solution. VadooTV provides video hosting, interactive video, screen recording, HLS encryption, video landing pages with call-to-actions and more.

Final Thought

Video marketing is also a great way to build brand awareness. But if you want to improve your customer experience, then you can include video personalization in your marketing strategy. Personalization, in whatever form, is an effective method in increasing engagement and building loyal followers.

Video personalization has become a major component of the digital marketing strategy. Tailoring your content to your customers’ needs and preferences to create a more personalized experience can be beneficial to your business. It can be used to increase engagement, boost sales, and improve conversion rates. It also helps in increasing product recalls and reducing customer abandonment.

And through the use of video editing tools, you can quickly and easily create your videos. It is also a good idea to start your video campaign with videos that are short and sweet, then work your way up to longer videos.