Upgrade Your CRM Through Contact Enrichment Tool

Contact Enrichment Tool plays a significant role in making sure that all contact information is secured and can benefit your company. There’s a wealth in investing in a data enrichment tool that will give you a chance of starting and closing a deal. With the right strategy, you can transform raw data into qualified leads. They are very useful especially if you are new in the business industry.

Luckily, with the discovery of the contact enrichment tool, prospecting has never been this easier. So if you want to know more about this topic, just keep on reading. Don’t worry because I will be explaining to you thoroughly how can this benefit you, so stay tuned.

What is Contact Enrichment Tool?

Contact enrichment tool is software that helps you to automatically identify and collect contact information from your leads. This is accomplished by categorizing and improving the accuracy of data relating to contacts through various actions such as adding company details, customer profiles, job titles, phone numbers, and email addresses. With this software, you can easily see who your leads are, what their demographic data is, what they have shared with you so far, and more. By doing this, you can create valuable leads that can help you close more deals. This tool is very efficient especially if you are a new prospecting company or want to build a brand loyalty and retention program with the email lists of your regular customers. In this case, relying on rich contact information might help you get leads faster that enabled can be provided by simple cold calls alone as well as through traditional marketing channels such as newspapers, radio, etc.

Why Should You Use Contact Enrichment Tool?

If you are still hesitating whether to purchase or not, then read the reasons below that might give you enlightenment on why should you use this kind of tool.

Better Customer Service

Simply put, it can help you to target your efforts more accurately. With this data-driven tool, you will be able to identify who is a good prospect for your business and what would be the best way for you to reach out to them. This means that you will not waste your time or resources on people who are not likely to purchase from you.

Improve Accuracy of Data

The contact enrichment tool allows you to input most data fields automatically or manually. This is done in order to improve the accuracy and completeness of your records. For example, if you are a sales representative and are required to input customer data and other relevant information, this will be done automatically with the help of a contact enrichment tool. In addition, it can also help you to identify duplicate records and correct them accordingly. This way, you can make complete and accurate data which is very crucial in the business industry.

Improve Segmentation

Contact enrichment tools can help you to target your marketing efforts more effectively. This is because it allows you to identify the different groups of customers that your business can reach out to. For example, if you are a retail company, you can use this data to categorize your customers into different age groups, income levels, etc. This is a very big help especially if you are a start-up company and you are still clueless about how to properly introduce your company to different social media platforms and gain a satisfying customer experience.

Lead Nurturing

Contact enrichment tools can help to nurture leads by automatically sending them relevant email campaigns, special offers, and other marketing stimuli. This way, you will be able to access public records then reach out to your current customers and convert them into lead buyers. This is a very effective way of building a strong relationship with your customers and turning them into engaged lead buyers.

Save Time

Let’s say that you are a sales representative and you have to manually input customer data and other contact info into your contact database. This is time-consuming and can take up a lot of your valuable time. Instead, if you use a contact enrichment tool, the customer records will be automatically entered into your database. This way, you will be able to focus on other important tasks in your business while the tool takes care of the tedious task of data entry.

5 Factors To Consider When Choosing A Contact Enrichment Tool

Before you purchase the best data enrichment tools, you have a lot of things to consider. You cannot just buy something that piques your interest without assessing if it will really be useful for your company. So to help you in deciding, below are some of the factors you need to consider to have a smooth and organized workflow.

Accuracy

In order for your contact enrichment tool to be accurate, it needs to have accurate contact data. Not only does this ensure that the information is up-to-date, but it also helps you customize your marketing campaigns based on the correct target audience and automated analytics. If the data failed to deliver accurate information, you may end up sending out incorrect messages or even reaching out to people who are no longer interested in your products or services. This can lead to wasted time and resources as well. And lastly, the accuracy of the data will give you actionable insights which will help you improve your operation.

Reporting

When you are using a contact enrichment tool, you will likely want to be able to access reports on how well your campaigns are performing. This information can help you determine which areas of your business need more attention and where you may have over-targeted your marketing efforts. It can also help you fine-tune your marketing strategies in order to make the most impact.

Alerts

If you are using a contact enrichment tool, you will likely be able to set up alerts to notify you in real-time whenever new contacts are added, updated, or deleted. Plus, you can give automated notifications to your existing and potential customers to know what your company is up to or if you are releasing something exciting for them. Also, this can help you stay on top of your campaigns and avoid sending out messages to people who no longer want your products or services. It also allows you to quickly respond to customer inquiries.

Customizable

Some contact enrichment tools offer customizable features in order to personalize the experience for users. This could include changing the design of the interface, adding additional information about the person or organization that is being contacted, and even allowing users to add their own contacts. Customization can help make contact enrichment tools more user-friendly and allow users to tailor the tool’s approach to their individual needs.

Expertise

Some contact enrichment tools are designed specifically for marketing purposes. They include features that allow you to target your audience, track and measure results, and create customized campaigns. Therefore, it is important to consider the expertise of the tool provider in order to ensure that you are getting the best possible service. If the tool provider is not experienced in marketing or customer outreach, they may not be able to provide you with the necessary tools or support that you need.

Recommended Contact Enrichment Tool

Because of the discovery of technology, different contact enrichment tool keeps on appearing on the internet or in the digital market. As a result, you will have a hard time choosing which tool is better or which tool will cater to all your needs. Now, I have here a list of some of the recommended tools for contact enrichment.

Hunter.io

Hunter.io is a contact enrichment tool that allows you to easily find and follow up with potential customers. It includes features such as a contact database, email tracking, and contact form creation. This tool is perfect for small businesses that want to learn more about their customer base and grow their leads.

Snov.io

Snov.io is a contact enrichment tool that helps you to grow your email list. It includes features such as email harvesting, email auto-responders, and email opt-ins. This tool is perfect for businesses that want to increase their outreach efforts and reach more customers.

Tomba.io

Tomba.io is a contact enrichment tool that helps you to better understand your customer base. It helps you to build your email list by collecting email addresses from your website or email capture forms. It includes features such as an easy-to-use interface, data imports, and automatic unsubscribing. This tool is perfect for businesses that want to increase their outreach efforts and reach more customers.

DropContact

Dropcontact is another contact enrichment tool that integrates with Salesforce, Pipedrive, Hubspot, and Zoho CRM. It is also a B2B email finder. This tool makes sure that CRM data is directly enriched.

FullContact

FullContact is one of the most popular contact enrichment tools on the market. It offers a variety of features, such as email marketing, lead capture, and email autoresponder integration. This tool is perfect for businesses that want to increase their outreach efforts and reach more customers.

Final Thought

If you plan to utilize contact enrichment tools, make sure that you will make your research first. And always try a demo first so you would know if the tools are perfect for your business because who would want to spend their money on something that doesn’t bring them any good? So if you want to upgrade your business operations and marketing efforts, then utilize the contact enrichment tool.