Unlock Your Target Audience Secrets – Relyft Review

In today’s market, understanding your target audience is more critical than ever before. With the right knowledge, you can unlock their needs, habits, likes and dislikes, and much more. However, compiling such reports manually is a daunting task. Wouldn’t it be great if you had a tool that could help you gather all of that information without spending hours sifting through data? Say hello to Relyft. Relyft offers a collection of tools, including audience research and keyword research to help you unlock the secrets of your audience. I will cover all its features and interesting use cases in this Relyft review, from its audience research and keyword research capabilities to its customer support, and even pricing. Finally, we will offer some alternatives to help you decide if Relyft is the right tool for you.

What is Relyft?

Relyft is a software designed for B2C and B2B marketing, similar to SparkToro, that empowers businesses and professionals with insights about their target audience. Karan Sawant, founder of Relyft, is a web developer and digital marketer who previously ran an elderly monitoring SaaS business before launching Relyft in Toronto, Canada.

The platform is suitable for a diverse range of users, from business owners to recruiters, marketers, and salespeople. It aggregates and presents information from public social media profiles and social presence to help businesses understand their target audience better. With Relyft, users can perform live audiences demographics research and use that information to make more informed marketing efforts and business decisions.

What are the features of Relyft?

Relyft is a software application that helps you understand your audience demographics by providing in-depth insights into your audience behaviors and preferences. One of the key features of the software is its intuitive and stable user interface, making it easy for users to navigate and understand the platform. Additionally, Relyft allows you to create custom audience segments to reach your target audience more effectively. It provides you with data-driven insights and recommendations that can help you understand your target audience better and create targeted marketing campaigns that drive results. With Relyft, you can unlock the secrets of your target audience and create marketing strategies that are tailored to their unique needs and preferences.

Audience Research

Relyft is a game-changing live audience research tool that provides deep insights into the target audience of small and medium-sized businesses. This end-to-end solution offers a range of features including demographic data, employment and skill insights, gender and age distribution, education level, and geographic data. With Relyft, companies can gain a better understanding of their B2C target audience and their interests, modes of influence, hashtags used, which are the popular topics, podcast, top publishers they consume content from, where most of the social media interaction and engagement happens and more to create effective marketing campaigns based on the different make up of the traffic marketing channels.

The platform’s intuitive UI/UX makes it easy to use for solopreneurs, freelancers, SMEs, agencies, and CXOs looking for detailed insights. Similar to Sparktoro and Audiense, Relyft tracks the top 1m websites based on the popular SEO tool Ahrefs and offers more than 20 network integrations. By using Relyft, businesses can unlock the secrets of their target audience and create more effective marketing campaigns based on comprehensive audience research.

Listener (Keyword Research)

Relyft‘s Listener is a keyword research tool designed to help businesses unlock the secrets of their target audience. This tool offers valuable new insights into search volume, trends, competition, and CPC (Cost Per Click), allowing you to identify keywords with the highest potential for ROI.

In addition to providing data on the searches and competition, Listener also offers insights into the purpose of each search term, such as buying, pre-purchase, post-purchase, or comparison intents. This information is invaluable in crafting a targeted and effective content or advertising strategy.

With Listener, you can also breakdown keywords and prioritize them based on which ones are likely to give you the best returns on effort. This tool is also helpful in calculating the SEM (Search Engine Marketing) cost in your particular niche before you start launching your marketing campaign as it provides not just the average CPC, but also the high and low bids. Overall, Relyft’s Listener is an essential tool for businesses looking to deeply understand the needs and behaviors of their target audience.

Web Embed and Sharing

Relyft‘s web embed and sharing feature is a powerful tool that allows you to easily present and share your research findings with others. Whether you need to embed these detailed analytics on a web page or blog, or simply share a link with others, Relyft makes it easy to make your insights accessible.

With Relyft, you can quickly and easily create custom data visualizations that are tailored to your target audience. Once you have created your visualizations, you can then easily embed them on your website or blog, or share a link with others. This allows you to deliver insights in a way that suits your audience’s preferences, and makes it easy for them to access the information they need. Overall, Relyft’s web embed and sharing feature is an essential tool for any marketer or researcher looking to unlock the secrets of their target audience.

Customer Support

Relyft is a company that takes its customer support seriously. They have a detailed knowledgebase of frequently asked questions that can help users solve issues quickly. For more complex challenges, Relyft has live chat and email support available to help you navigate any issues you may encounter. If you prefer a more collaborative approach, they have a Facebook community where you can reach out to other users and learn from their experiences with Relyft. Relyft understands that customer satisfaction is the key to unlock the secrets of your target audience, and they prioritize understanding their clients’ needs as their team is always looking to gather feedback.

Pricing

Relyft, a leading audience analytics platform that helps businesses unlock the secrets of their target audience, offers 4 different pricing plans. The Free Plan provides ten one-time use audit credits while the Startup Plan offers 100 audience research credits per month and additional features like audience tracking, search listener features, and unlimited web embeds. For businesses that need more support, the Pro Plan provides 500 audits per month, 25 audience trackers, and custom audits. Finally, the Growth Plan offers unlimited audits, 50 audience trackers, and all the features included in the Pro Plan. Whether you are a small business just starting out or a larger corporation, Relyft has a pricing plan that will meet your needs and help you better understand your target audience.

Thankfully, for a limited period of time, Relyft offers early access lifetime deals. The Relyft lifetime deal offers up to 1,000 audience tracker and unlimited searches per month with 50 text insights.

Alternatives

There aren’t many alternatives in this area at the moment that I would recommend as audience research tools are not very common.

TopicMojo

The only other closest tool I can think of is TopicMojo, a software that generates topic models from different social media, forums, eCommerce stores, and SERPs. This tool offers different types of representations of queries in an easy-to-visualize user interface.

While TopicMojo focuses on the topics themselves, Relyft takes a different approach by focusing on the audience and what topics they are interested in. Both tools have overlapping features, but ultimately, if you are more interested in the audience, Relyft is the better choice.

Conclusion

In today’s competitive world, every business needs to understand its target audience. And reliable research is the key to unlocking their secrets. That’s where Relyft comes in, offering features like audience research and keyword research that provide valuable insights for your business strategies. Relyft offers a unique set of features that can help scale your business.